Emergency Mobile Alert Matohi Waea Pūkoro Ohotata

(A person in their dressing gown and slippers is vacuuming their house in front of a window.)

Beep Beep [Emergency alarm sound from phone]

(The person fumbles their phone out of their pocket and holds it up. The phone lights up yellow with a big exclamation point.)

To help keep you safe if there’s an emergency—

(The vacuum cleaner keeps going on its own and it starts to suck up the curtains.)

—all compatible mobile phones are now able to receive Emergency Mobile Alerts.

(The person with the vacuum cleaner is replaced by a couple getting married by a celebrant.)

Beep Beep [Emergency alarm sound from phone]

(As the man is swinging the woman down to kiss her, the couple and the celebrant all pull their phones out of their pockets. Someone gasps and all the phones are lit up yellow with a big exclamation point. The man starts to fall over onto his new wife.)

(The couple getting married disappear. A frisbee flies in from the left of the screen. There are trees around and clouds in the sky. A dog chases after the frisbee and a woman dressed for running chases after dog. The dog takes the frisbee back to the woman and she pats the dog on the head.)

So when you hear this sound—

(The woman takes the frisbee from the dog and throws it for the dog to catch.)

Beep Beep [Emergency alarm sound from phone]

(As the emergency alarm sound starts, the dog freezes in mid air and can’t quite reach the frisbee. The woman pulls out her phone and holds it up. It lights up yellow with a big exclamation point.)

—stop doing what you’re doing and follow the instructions.

(The dog looks back at the woman.)

(The woman and dog disappear. A yellow triangle with an exclamation point appears. It moves right and turns into the Emergency Mobile Alert logo. The words ‘Stop doing what you’re doing’ appear underneath. The words ‘Find out more at civildefence.govt.nz’ also appear.

Beep Beep [Emergency alarm sound]